The project introduces a future-oriented Barilla app designed to become an intelligent everyday food companion within connected homes and digital lifestyles by 2035. Powered by AI, the app personalizes meal recommendations based on household preferences, health goals, available ingredients, budget, and routines, while integrating with smart kitchens, grocery platforms, and digital assistants.
Beyond product discovery, the app supports predictive shopping, automated replenishment, sustainability tracking, and real-time transparency on ingredients and sourcing. By reducing decision fatigue and simplifying everyday meal planning, the platform transforms Barilla from a traditional food brand into a proactive digital food ecosystem centered around convenience, trust, health, and seamless consumer experiences.
